๐ฅ according to ChatGPT, there is a bus factory in Pembina, North Dakota.
Today, we ask the machine to evaluate a business idea. ๐ฅ ( to avoid any suspense: this is not a good business idea) ๐ก ( there are two "levels" of competence. for the first level of competence, it must know the answers. for the second level of competence, it must know the questions. today, we settle for the first level of competence.)
The idea: bus service between Des Moines IA, and Ames IA.
Question 1: What is current service in the market? ๐ฅ ( the full response is so bloated that I can't expect anyone to read it. So, this will be level "0.7" of competence; it provides the answers, along with extraneous (but not egregiously inaccurate) information.)
Jefferson Lines is the primary bus carrier operating between Des Moines and Ames, offering 3 scheduled buses daily. These are all direct routes without transfers, and the journey takes approximately 35-46 minutes to cover the 30-mile distance. The first bus from Des Moines to Ames departs at 4:20 am and the last bus leaves at 11:30 pm. Bus tickets generally cost around $20, but prices can vary by season with January typically offering the best deals (around $19) and October being more expensive (around $30).
Heart of Iowa Regional Transit Agency (HIRTA) provides public transportation throughout Story County, including between Des Moines and Ames, though with limited availability. Must schedule rides by calling HIRTA, ideally 2+ days in advance
CIT Signature Transportation provides professional shuttle services in Iowa, including between Des Moines and Ames. Their shuttles can accommodate up to 60 passengers and offer comfortable amenities with experienced drivers.
๐ก it did not mention Lyft or Uber, which are probably more useful than many of these services.
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Question 2: How many people commute between Des Moines and Ames?
In total, this suggests approximately 2,800-3,000 people may be commuting between these counties daily in both directions.
Question 3: How much would a bus-service offering 20 round-trips per day between Des Moines and Ames cost in CAPEX?
The number of buses needed depends on the route timing. Des Moines to Ames is about 30 miles, so each round trip would take approximately 1.5-2 hours including stops and turnaround time. To run 20 round-trips daily, you would need:
Buses: Assuming each bus can complete 4-5 round trips per day, you'd need 4-5 buses plus at least one backup bus. Mid-sized transit buses cost $250,000-400,000 each, so 5-6 buses would cost approximately $1,250,000-$2,400,000.
Additional CAPEX Elements
Bus Stop Infrastructure: $50,000-100,000 (basic shelters, signage, benches)
Maintenance Facility: $200,000-500,000 (small garage, basic equipment)
Technology Systems: $50,000-100,000 (ticketing, GPS tracking, scheduling software)
Initial Spare Parts Inventory: $50,000-100,000
Office Setup: $20,000-40,000
Total CAPEX Estimate
Total initial capital expenditure would range from approximately $1,620,000 to $3,240,000.
Question 4: What would the OPEX be of such a system?
Let's estimate the OPEX (Operating Expenditure) for your bus service between Des Moines and Ames with 20 daily round trips:
Drivers: Assuming 5 buses operating ~16 hours/day, you'll need 8-10 drivers (including coverage for days off) at $45,000-55,000 per driver annually = $360,000-550,000
Maintenance Staff: 2-3 mechanics at $50,000-60,000 each = $100,000-180,000
Administrative/Customer Service: 2-3 staff at $40,000-50,000 each = $80,000-150,000
Management: 1-2 positions at $70,000-90,000 each = $70,000-180,000
Benefits & Payroll Taxes: Approximately 30% of salary costs = $183,000-318,000
Fuel: Each bus traveling ~120 miles daily (30 miles x 4 trips) ร 5 buses ร 365 days = 219,000 miles annually
Diesel: At 6 MPG and $4.00/gallon = $146,000 annually
Maintenance & Repairs: Industry standard of $0.30-0.45 per mile = $65,700-98,550
Tires: Approximately $5,000-7,000 per bus annually = $25,000-42,000
Insurance: $15,000-25,000 per bus annually = $75,000-150,000
Facility Lease/Mortgage: $60,000-120,000 annually
Utilities: $24,000-36,000 annually
Technology & Software Subscriptions: $15,000-30,000 annually
Marketing & Advertising: $30,000-60,000 annually
Professional Services (accounting, legal): $20,000-40,000 annually
Permits & Licenses: $5,000-10,000 annually
Total Annual OPEX: $1,258,700-2,014,550
This translates to roughly $105,000-168,000 per month in operating expenses.
Question 5: With a $5/person cost, how many seats would need to be filled per day? Would the buses have enough capacity?
With a $5 fare, you would need:
690-1,104 passengers daily to break even
This represents a required occupancy rate of:
Low-end: 690 รท 1,200 = 58% capacity
High-end: 1,104 รท 1,400 = 79% capacity
The buses would technically have enough capacity to meet the break-even point, but the required occupancy rates are quite high, especially at the higher end of the cost estimate. Transit services typically operate profitably at 40-60% occupancy rates.
Some considerations:
Peak commuting hours might exceed capacity while off-peak hours run nearly empty
You might need to consider differential pricing (higher fares during peak hours)
The $5 fare might be too low for sustainable operations
Well, actually, the "low-end" calculation isn't quite right. The range should be 50% (690/1400) to 90% (1100/1200). Because the seat counts and the OPEX estimates aren't strongly related.
Also, it forgot to consider the CAPEX expenditure.
Question 6: What about CAPEX for that estimate?
Annual CAPEX Recovery
Assuming a 7-year depreciation period for buses and 10-year for facilities:
Low-end: $1,620,000 รท 7 = $231,429 annually
High-end: $3,240,000 รท 7 = $462,857 annually
Options to make the business more financially viable:
Increase the fare (e.g., $7-8 instead of $5)
Secure public subsidies or grants to offset CAPEX
Extend the depreciation period (e.g., 10-12 years instead of 7)
Generate additional revenue streams (advertising, package delivery, charter services)
Consider starting with fewer daily trips to reduce initial investment