Seen on LinkedIn:
Lately I’ve been thinking a lot about discovery — and how strange it is that, in a world overflowing with information, it’s still so hard to find the things that actually matter to us.
My For You page on Instagram is 90% irrelevant.
My grocery apps never surface the products I’d actually be most interested in.
My redemption apps only show me enterprise brands which I typically am opting out of buying.
Even with all the data in the world, most “recommendations” feel like guesses, not guidance.
...
It reminded me that discovery isn’t necessarily an algorithmic problem — it’s a human one that can be tapped into through technology.
As we head into 2026, I cannot wait to introduce you to how we’re shaping and scaling what I’m calling “delightful discovery” — where we make discovery of consumer brands something people actually want to experience.
Every time I look at the "Facebook Reels" that it insists on putting into my feed, I marvel at how bad they are. Much of the time, they aren't a reel at all, they are a story which is both fake and click-bait. For example: My sister refused to come to my wedding, which shocked me until I found out that ...
The punch-line isn't in the video at all. ⚙️ it's not really a video, it's some text over a slightly-moving background. Instead, you have to click a link.
Is this emergent behavior as a result of hacking the algorithm? These shit-posts get enough traction from a certain type of user that they are considered "better", and crowd other content out?
Or does Facebook just not care about the quality of the content here?
What do people want to discover? 🔥 what do you want people to discover? 💡 that which makes you rich? 💡 that which benefits them? 💡 that which leads to the glory of LONDON? 💡 how much time should a person spend on their phones? ⚙️ phones, or screens? ⚙️ is this primary or secondary time?